JUMPSUIT EVOLUTION TIMELINE
1930s
Originally Jumpsuits were for male parachutists only. JUMP-suits.
1940s
Women joined factories during WWII, adopting jumpsuits as workwear.
1942
'We Can Do It!' poster featuring Rosie the Riveter wearing a jean jumpsuit becomes icon of female empowerment.
Post-War
Fashion icon Elsa Schiaparelli transforms jumpsuits into elegant womenswear for the first time ever.
2022
Diana was a frustrated consumer often naked in the toilet whilst wearing a jumpsuit.
2023
Prototyping and preparing this innovation. Patented open-back design with dual invisible side zippers – simple, elegant, revolutionary.
2024
ELSA THE BRAND launches and adds the missing piece: functionality without sacrificing style
September 2024
ELSA was part of VOGUE Downtown NL as a local innovative brand
2025
Elsa now sells consistently in Europe and the US
